Winslow "Bud" Johnson
Winslow "Bud" Johnson is the author of the book Powerhouse Marketing Plans, 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns (AMACOM 2004). He has also published numerous articles in professional publications on the research and development of business plans. Johnson has been a frequent guest expert on many radio and television programs such as Good Morning America. His work has also been quoted in The New Yorker Magazine and other publications nationwide.
In addition to writing, Johnson is President of the Stamford Marketing Group, a global consulting firm providing market intelligence services to clients around the world. He has been directly involved in the development of 60 business plans launched by 42 different clients. His clients include a wide variety of Fortune 500 companies including such organizations as AT&T, Bank One, Dana, Gillette, H.J. Heinz, Kimberly-Clark and Sara Lee. He has also assisted seven major global companies including Brother International Corporation, Philips, Pratt & Whitney and a variety of smaller organizations, including three start-ups financed by venture capital.
Johnson started his career at the Market Research Corporation of America, where he managed the West Coast Division in Los Angeles. At MRCA he worked with clients in using qualitative and quantitative marketing research to determine if new product concepts work and how to make them stronger. After MRCA, Johnson spent a number of years at Glendinning Associates, a consulting firm specializing in the development of new products. He joined the Stamford Marketing Group in 1975. A cum laude graduate of the University of Southern California with BS and MBA degrees, Johnson moved to Connecticut in 1972. In addition to English he speaks Spanish and Chinese having traveled extensively throughout Spain, Latin America and China for many years for both business and pleasure. He currently resides in Stamford, Connecticut and in Naples, Florida.